香港超准平特一肖王 |Beset by rivals and record labels, Spotify plots path to profit

发布时间: 2020-03-30 17:24:23| 观看: 507823
STOCKHOLM (Reuters) - Spotify is a household name, with mo【77755老版跑狗图 】re paying users th【香港赛马会李大仙 】an any other music-streaming service in the world. But it doesn’t make a penny. Headphones are seen in front of a logo of online music streaming service Spotify in this illustration pictur【2017精准杀二肖 】e taken in Strasbourg, February 18, 2014. Spotify is recruiting a U.S. financial reporting specialist, adding to speculation that the Swedish start-up is preparing for a share listing, which one banker said could value the firm at as much a

s $8 billion. REUTERS/Chr【d99cc报码室开奖结果ri 】istian Hartmann Those 30 million paid subscribers help it rake i【通天报正版图2019第114期 】n almost half the revenues in the global industry. But most of the money goes to record labels and artists, while the privately【六开彩26718现场报码 】 owned Swedish company faces growing competition from Apple APPL.O with its deep【4887铁算盘绝杀10码 】 pocke【七肖中奖 】ts and massive iPhone user base. To reduce its dependence on label【香港1861黑白图库论坛 】s and stand apart from rivals, Spotify is broadening beyond its music library. It is making its own videos, such as interviews with artists, and producing other content like pop-ups that explain lyrics. This drive is being led by a senior executive p【跑狗玄机图高手解2016 】oached from YouTube. The company is also looking to capitalize on its mob【马经玄机图2017第54期 】【2016年马报生肖图 】ile app’s dominant subscriber base - and expand it - by investing in algorithms that “learn users’ tastes and by offering personalized services such as concert recommendations and artist memorabilia. How the 10-year-old comp【2020完整正版码表图片 】any fares with this drive in coming years could determine【2018-第026期新版跑狗图 】 whether it can stay independent, and

perhaps go public, or go the way of many other European tech start-ups and be swallowed up by bigger Silicon Valley fish. Its success or otherwise will be a test of whether Spotify’s “freemium business model is viable - most of the firm’s 75 million users listen for free with commercial breaks. It 【天天二四六天天好彩每期文 】could also point to a wider reality of whether music streaming can 【富甲天下赛马会 】survive as a standalone business, or must simply be one of the services offered by a big diversified tech company like Apple, Google (GOOGL.O) or Amazon (AMZN.O). “Can streaming be a big enough business on its own, to stand on its two feet forever? I think the answer would have to be yes if you look at Netflix and what they are doing with TV, Jonathan Forster, a Spotify vice president and one of its first employees, told Reuters at the company’s Stockholm headquarters in a

meeting room called Rolling Stones. “Even our 75 million is nothing compared to the number of people with smartphon【名人榜B(新图) 】es and who like music. Mark Mulligan, mana【2016年100期特马 】ging director of media and technology analy【香港码现场直播2020 】sis company MIdiA 【免vip追剧软件app 】Research, said Spotify could become profitable - though that might be a long way off if the company contin【一肖一特定不变打一肖 】ues to prioritize growth, which he believes it will. He said any new products and co【有没有86期高清跑狗图 】ntent would have to prove popular, allowing the company to weather the onslaught from Apple and a【刨富中特心水网 】ttract even more subscribers. Spotify does not have the luxury of being able to ra【家野公式1 】ck up losses in music and recoup them from phone and tablet sales. Mulligan said it was crucial for the firm to cut better deals with the music industry, which he said may not happen until it had the stronger leverage of closer to 50 million paying users. “Investors have got to take the long view - absolutely. MACHINE LEARNING Spotify was born in Sweden in 2006, and was one of the biggest early drivers of music st【帥打一肖 】reaming, popularizing the idea of people listening to tracks they did not buy or o【玄机四不像图资料 】wn. It offered digita【80期另版跑狗图 】l music fans and the record industry an alternative to peer-to-peer file-sharing services like Napster which ran into legal trouble over copyright infringement. The company, founded by Daniel Ek and Martin Lorentzon, is now present in 59 markets, and a funding round last year valued it at over $8 billion. It employs 2,000 people, with about half of them working in Stockholm in a building dotted with crates of vinyl records from the likes of John Farnham and Midnight Oil. It makes more than $2 billion a year from subscription fees and advertising, a big slice of the $4.5 billion made in musi【2017年06期平特肖 】c streaming last year, an industry which MIdiA Research sees growing to $8.5 billion in 2020. But it pays more than 80 【吉祥灯笼照太阳打一肖 】percent of that income to record labels and artists. Last year it made an operating loss of 184.5 million euros ($205.5 millio

n), widening from 165.1 million in 2014. Competition is fiercer than ever, from the likes of Pandora P.N and rapper Jay Z’s Tidal. After launching last year, Apple Music already has 13 million paid subscribers. “If things continue as they are, Apple should be No. 1 by the end of next year if not t【2019117期开码资料 】he start of the year after, said MIdiA’s Mulligan. Google is also competing on two fronts with Google Music and YouTube, the go-to site for free musi【跑狗诗全年记录 】c videos. In 2014, Spotify nabbed YouTube’s consumer experience head Shiva Rajaraman, now a pr【九个号码复式二中二多少组 】oduct head in Stockholm who spends half his time making sure users are getting offered the right music on their home screens and the rest on new content. “One of the things we are trying to do【2020年第52期清高跑狗图 】 is simplif【2017管家婆六肖期期准 】y Spotify so that it actually does more of the work for you【2020年36期的码报 】 instead of you coming to do all the wo【彩霸王正版彩图 论坛 】rk, the 41-year-old, who moved to Sweden from Silicon Valley, said in a meeting room called Elton John. Recent purchases of companies like music data firm The Echo Nest have hel【82期四不像图必中 】ped Spotify use algorithms to identify 【香港马会唯一官网 】users’ taste【白小姐急炫风 】s and build them personalized playlists, an area where rivals have also been active. “(Users) give us a signal and then machines take that input and effectively use machine-learning models to fin【金光佛2020 】d out what yo【小鱼儿玄机跑狗图 】ur tastes are【木港台现场开奖 香港即时开奖 】 and try to get you to have an affinity for it, said Rajaraman, who has three test phones and a folder on his iPhone with every

streaming service in the business. VIDEOS, TICKETS Spotify will also start rolling out music-related videos to users, including exclusive performances, interviews, bac【zzzc cc免费马报资料i 】k-stage footage and short music documentaries. The company has also partnered with tickets website Songkick to offer its subscribers personalized concert recommendations based on their location and taste. It is also similarly looking to offer a merchandising service whereby users can buy 【管家婆一句大话赢大钱 】T-shirts and other paraphernalia from their favorite artists from external partners. Whether new content drives user growth remains to be seen. Spotify, whose investors include North zone, DOST Global and Accel,does not disclose details about its ownership bu【香港五分彩非法吗 】t the co-foun

ders no longer own a majority, having sold off stakes. One investor that says it is in for the long run is U.S.-based investment firm TPG 【好运彩公司 】which backed the music streamer this year through its credit and growth units, teaming up with Dragoneer and Goldman Sachs. David Trujillo, who led the TPG Growth investment, said while App【舟中敌国猜一生肖 】le was a formidable competitor, Spotify had the advantage of being an independent provider that could address a bigger part of the mobile market. M【一心想赢百万金打一肖 】usic subscription servicesHe said th【5码三中三 】e most natural path for it was to be a standalone public company. Back in Stockholm, Forster - who said he was em【全真人2016年一语中特图 】ployee no. 7 or 8

at the music streamer - also feels that “Spotify likes being Spotify, though rules no【新跑狗图24期 】thing out. “It would be emotionally hard not to be us - but who knows?